Commerce Made Easy : 7 Arrows by Apple The maker of iPhone series

19-9-17 Analytical Article no. 24

1. New features

iPhone 8 has new features for the prospective buyers, which are

# An all-glass design, with new aluminum-framed glass bodies available in Space Gray, Gold, and Silver.

#New Retina HD displays

# A new A11 Bionic chip features a six-core CPU design with two performance cores

# Improved 12-megapixel rear camera

# Water and Dust Resistant

# Resist water and dust

# Easy wireless charging

2. Launch time

Apple has increased launch sales target by 50% and to achieve they have reduced launch time to 6 PM. From mid night launch.

3. Launch date 29 September

Unlike in previous launch in India which covered only Diwali season, this time company has decided to cover Dusshera as well as Diwali season to achieve more sale.

4. Co-launch

Apple will also launch iWatch and Apple TV as well to cash on existing brand image of Apple phone.

5. Advertising platform

At airport, digital, radio, print, Facebook, Twitter and Instagram from 18 of September (11 days before).

6. Offer

Rs. 10,000 cash back if iPhone 8 and iPhone 8 plus bought together.

Rs. 15,000 cash back if new Phone is bought together with iWatch.

7. Retailer and stock

More than 10,000 retailers have been carefully selected to tap the demand where as maximum stock of the phone will be kept where maximum launch sale was generated in previous launch.

Q. Every point from 1 to 7 represent a different marketing function identify them.