Monday, 22 May 2017

Principles by Fayol With Case Study(s)

23-5-17
Henry Fayol (1841-1925) (French) (Father of General Management)
14 Principle has been taken from his book ‘General and Industrial Management’. These 14 principles are considered classic management theory

1. Division of work

Fayol always recommended specialization. He proposed that if a task is done by a trained specialist, it will reduce the cost of production and thereby improve profit. He recommended that to achieve specialization

 A. Divide work in small tasks

 B. Each task to be performed by a specialist.

Intention behind this principle is to produce more and better (efficient and effective output) with same effort.

Ex: In a company there should be separate departments for finance, production, marketing and human resources (employees) development.

Case study Ex –

If we have to make a movie we should have finance department which will look for inflow and outflow of money needed to produce and promote the movie. There will be one department (Human resources) which will arrange actors, actress, musician, directors, technicians, helpers and other people required to create the movie. There will be one department (production) which will actually make the movie. Then there will be one department (marketing) to inform prospective viewer that film is ready to watch. There may be more department as per the need of the project.


Instance: Henri Fayol graduated in mining engineering and worked in a mining company. He divided mining task in Technical, Commercial, Financial, Security and Accounting and managerial departments.   

24-5-17
2. Authority and Responsibility

According to Fayol Authority means –

A. Right to give order

B. Obtain obedience (To punish a subordinate for willfully not obeying legitimate order)

Whereas Responsibility means - to perform the task efficiently and effectively

According to Fayol Authority and responsibility are coexisting. If authority is given to any one he should be responsible for the success or failure of the task. Similarly if responsibility is given to any one he should have sufficient authority to perform the task as per the expectation.


Ex: A sales manager has Authority to give 60 days’ credit to a buyer if the order is 50 crore or more else he can allow only 40 days credit. Responsibility here is that the sales manger should bring orders.

Case study Ex – 

A production manager was assigned a task to produce 5,000 Shirt in 15 days. In 10 days production department could produce only 3,000 shirts. Manager passed two orders. He ordered existing workers to increase over time by 2 hours and to hire 100 new tailors. He could not pass these orders unless he had the authority from his superiors. However his order was defied by 5 existing workers. He heard their reasons of escaping orders and later fired 2 of them for not obeying willfully but other three were spared as they had genuine unavoidable personal problem.

Facts: Fayol had divided Authority as -


A: Official authority (group manager) and personal    authority (one manager)

B: Formal Authority (permanent) and Informal authority  (temporary)


25-5-17
3. Discipline:

According to Fayol Discipline means –

A. Obedience to organizational rules (by the employees)
B. Obedience to employment agreement (by the management)

According to Fayol Discipline is must for the expected working of the organization. Without discipline the whole company will collapse and every one will be suffered including employees. Company may not be able to earn profit, whereas employee may not get pay, or have to accept less pay. Some employee may lose their job.

Fayol suggested three things to maintain discipline -

1. Good (unbiased) superiors at all levels 

2. Clear and fair agreement  

3. Judicious application of penalties (only defaulters punished)

Ex- ‘Rules’ word is important. If rule are followed, there is discipline in the company. If Rules are not followed, there is no discipline in the company. If Rule word is not there look for the word ‘Agreement’. 


Case study Ex –

 A company was running in loss. Management and labor union entered into an agreement. As per agreement workers agreed to work extra hours without any additional payment to revive the company out of loss. In return management promised to increase the wages of the workers if the mission is accomplished. After one year company made profit. Management increased the pay of workers.

In this case study – workers followed Discipline by working extra hours. Management followed Discipline by increasing the pay of workers by honoring the agreement.

9-6-17
4. Unity of Command:
According to Fayol Unity of Command means
There should be one and only one boss for every individual employee.
In other words an employee should receive order from one superior only. If he gets orders from two superiors he will be confused. He may fail to execute either both or one of the orders he receives. It will be very difficult to find out, who is responsible for the loss.


Ex- Suppose a sales person is ordered by marketing manager to allow maximum 10% discount to clinch (get) a deal. But Finance Manager orders him/her to allow Maximum 5% discount to obtain a deal. Now this is very confusing for the sales person. There is no unity of command here

Violation of this principle ‘Unity of Command’ may lead to

A. Violation of Authority

B. Violation of Discipline

C. No execution of order

D. Threat to stability of company

Case study Ex –

A leading soft drink company was lagging behind in sales target. It increased its advertisement on various channels including print as well as electronic media. The national production manager asked every state unit to step up production to meet growing demand because of advertisement campaign. One local production manager of south India unit had different view. He had old unsold stock. He thought if production goes on with normal speed even then the future demand will be met. So he ordered to produce as usual. Now the production supervisor was confused. He, however, decided to follow local production manager. The consequences were devastating. Local unit failed to meet the rising demand and company suffered revenue loss together with a dent to its image that the company is a poor supplier.  

16-6-17 5. Unity of Direction:  Fayol advised that all the units of the organization should be moving towards the same objective through coordinated and focused efforts. To achieve this, he proposed there should be one head and one plan.
Fayol suggested that if there are two units in the organization each one should have its own in-charge. If two units have one in-charge only, work of one of the units is defiantly going to be suffered in the long period.

Ex- Suppose a company is manufacturing Motor cycle as well as cars then it should have two separate divisions for both of them. Each division should have its own in-charge, plans and resources. In no circumstance work of two division should over lap.

Case study Ex –
Hamdard Laboratories is a 113 years old renowned organization which makes traditional medicine as well as Rooh afza syrup. Company had touched 500 crore revenue in 2010. Hamdard aimed for 1,000 crore revenue. For it company hired a consultant.  The consultant advised the company to create two lateral divisions (Hamdard) 1 - H1 and (Hamdard) 2 - H2. The Hi came to be FMCG wing of the company and comprised of 190 crore flagship (main) brand Rooh afza along with Sualin, Safi, Roghan badam shirin and other such products. H2 department is to deal with traditional medicines including chinkara, masturin, joshina etc.

Company created two separate departments because  before the division its lead brand Rooh afza was taking lion’s share and other products (medicine) were not getting due attentionCompany was lagging behind in medicine format. After the division both medicine and syrup will get rational attention and company can achieve the revenue target of 1,000 crore. (All the units of the organization will be moving towards the same objective (1,000 crore revenue) through coordinated and focused efforts by following one head and one plan.)


NOTE:  This case study also shows the importance of principle Division of work






COMPOSED BY   PATHAK SIR   @pathaksirbst ( at twitter)
send your views at avnishpathak18@gmail.com or at  @pathaksirbst ( at twitter)


To be continued..... 


Thursday, 18 May 2017

Counter plan - case study 12th Business Studies

19-5-17
‘Dant Kanti’ toothpaste’ from Patanjali Ayurved (manufacturer of Natural or Ayurveda products) promoted by Baba Ramdev has made a remarkable progress by making holes into market share of existing brands including top three companies.  ‘Dant Kanti’ has emerged as fastest growing brand, gaining 1.5% share in one year (2016-17).

During the same period (Fiscal year 2017), Combined toothpaste volume market share of Colgate-Palmolive company reduced to 55.6% from 56.4%. On the other hand Hindustan Unilever (HUL) market share declined to 19.1% from 19.6%.

Industry expert said success of ‘Dant Kanti’ is related to the fact that consumers are increasingly adopting Natural or Ayurvedic products. The growth of ‘Dant Kanti’ is also because of new users adopting Ayurveda toothpaste for teeth cleaning.

1. Which plan has to be modified by ‘Colgate-Palmolive’ and ‘HUL’ to get back old market share?
2. Which plan has been followed by ‘Patanjali Ayurved’ to acquire market share?
3. Even if ‘Colgate-Palmolive’ and ‘HUL’ modify their present plan they will have to face 4 out of 6 limitations of plan. Name them.

4. What is the conclusion of the case study?


COMPOSED BY   PATHAK SIR    @pathaksirbst ( at twitter)

You can send your answers at avnishpathak18@gmail.com or at  @pathaksirbst ( at twitter)

Tuesday, 16 May 2017

Toothpaste - case study 12th Business Studies

17-5-17
In Fiscal year 2017 (2016-2017) Combined toothpaste volume market share of Colgate-Palmolive company reduced to 55.6% from 56.4%. Its flagship product Colgate Dental Cream got 29% market share. On the other hand Hindustan Unilever (HUL) market share declined to 19.1% from 19.6%. Its flagship product ‘Close Up’ had about 13% market share. During the same period Dabur’s share rose to 15.3% from 13.9%. Its flagship product ‘Dabur Red Paste’ had 8.5% market share. Dabur has managed to acquire third place by overtaking it from ‘Cibaca Top’ which has now 7.5% market share.

‘Dant Kanti toothpaste’ from Patanjali Ayurved promoted by Baba Ramdev has also made a remarkable progress by making holes into market share of existing brands including top three companies.  ‘Dant Kanti’ has emerged as fastest growing brand, gaining 1.5% share in one year. Another gainer this year is Dabur which has gained about 1%(100 basis point).

Industry expert said it is because of the fact that consumers are increasingly adopting Natural or ayurvedic product. The growth of ‘Dant Kanti’ is also because of new users adopting ayurvedic toothpaste for teeth cleaning. Industry estimates that 250 million in India still do not use toothpaste. Toothpaste companies have been so far able to persuade 92.3% urban users whereas rural utilization of toothpaste is only 74%.

1. Which element and which function of marketing failed to protect market share of top two companies?
2. How many advantages of branding has been obtained by ‘Dant kanti’ to Patanjali  Ayurved?
3. Which characteristic of brand has been highlighted by ‘Dant kanti’ which ‘Colgate’ fails to do?
4. Which function of marketing is required to tap remaining 250 million Indian?
5. which element of environment is the reason for the success of ‘Dant Kanti’
6. What is the conclusion of this case study?

COMPOSED BY   PATHAK SIR    @pathaksirbst ( at twitter)
You can send your answers at avnishpathak18@gmail.com or at  @pathaksirbst ( at twitter)



Monday, 15 May 2017

CYBER ATTACK- case study 12th Business Studies

ON 12-5-17, Friday night, more than 150 countries including India faced the biggest cyber attack by a ransom virus called ‘WannaCry’. There were more than 80,000 attacks within hours which locked up over 2, 00,000 computers. The virus attack adversely affected the business of Hospitals, Banks, Railways and others. ‘WannaCry’ virus is called ransom virus because hackers demand some ransom to unlock the affected computers and to return the important data. The Ransom virus combined with a “worm”, which means infection of one computer, can automatically infect the entire network.  In this particular attack, the ransom of 300 dollars per computer has been asked in ‘Bitcoins’ which is virtual currency and is kept in virtual Wallet. A cyber security firm has anticipated that it would cost tons of millions of dollars to the whole industry worldwide. The virus has attacked computers running on outdated ‘windows XP’ (Windows has stopped providing support to this version) or those Windows which were not updated for long.

Q1. Name two features of the ‘Business environment’ mentioned above.

Q2. Which conditions have been altered by the cyber attack?

Q3. Name three Importance of the ‘Business environment’ which have been highlighted by the cyber attack.

COMPOSED BY   PATHAK SIR    @pathaksirbst ( at twitter)
You can send your answers at avnishpathak18@gmail.com or at  @pathaksirbst ( at twitter)






Monday, 8 May 2017

Case Studies 12th Business Studies RBI


7-5-16
RBI AND Government has decided to amend BR act to empower RBI to deal with bad loan (non performing assets).  As per the latest data, public sector banks’ gross bad loans increased by one lakh crore Rs, in the first nine months of last fiscal year. Now, total bad loan amount is 6.7 lakh crore. Prime minister office has decided to look into the matter. Banks have been asked to identify top 50 defaulters. A list has been prepared to take corrective action. Action will be case specific including haircut (conversion of loan into capital, takeover) or loan restructuring.

1 Which function of management has been used to manage bad loan?
2 which technique of the function has been used?
3 Name the steps of the function used  



Confirm your answers in class or at   @pathaksirbst ( at twitter)

Tuesday, 2 May 2017

Principle by Taylor---Case Studies 12th Business

Principles by Taylor

28-4-17

1 Science Not Rule of Thumb
There are various methods to complete a task. However there is only one best method which can bring maximum efficiency. When we say efficiency it means  production at low cost and consuming minimum time.

Case Study Ex –
When we eat at home, sometimes we find food tasty and sometimes not. It is because at home Rule of thumb is followed, that is, quantity of ingredients and time of cooking is different every time. But when we eat burger at McDonald we find same taste every time.It is because at McDonald rule of Science is followed, that is, a definite recipe is followed including precise time of cooking.   

Rule of thumb is less scientific because it is acquired by past Experience or Intuition or Personal opinion or Prejudice, whereas rule of science is acquired after observation, study, analyses and long research.

Taylor proposed Rule of science and not Rule of thumb to increase production at low cost because success from Rule of thumb was inconsistent whereas success from Rule of  science was more consistent.

Because of this rule many simple machines have been invented and the process is still on. Robots are latest.

Case Study Ex –
Stitching a cloth manually is rule of thumb. Manual stitching will never be even. whereas stitching by using a machine is rule of science because stitching will always be even. There will be same gap between two stitched. 

Case Study Ex –
Doing calculation manually is rule of thumb where as doing it using calculator is rule of science.

Case Study Ex –
Use of robots in surgery is following rule of science






2 Harmony not Discord
Maximum contribution of Management as well Workers is must to run a production house successfully and to avoid frequent strikes by workers.

It is possible when there is no discord (arguments, fighting) but complete Harmony (peace, no fighting, no arguments, and maximum trust) among people in management and workers. This is not easy. To bring Harmony, Taylor proposed Complete Mental Revolution from both, management people as well as workers. To bring complete mental revolution he proposed that
1. Management should be ready to share gain/profit with worker.
This way worker will trust management more. Their relation will be peaceful with workers. There will be less arguments and less fighting. If workers are paid more, there will not be any strike.  
2. Workers should be willing to work hard to increase gain/profit.
This way quality and quantity of production will grow. It will bring more profit. More profit will result in more pay and other allowances to workers.

Case study Ex -

Years ago, MarutiSuzuki and HeroHonda(now Hero) had to face strike by their workers. For many months, production was stopped and violence erupted. Both, management and workers had to face huge loss. Some of the employees are still facing court cases. The reason was workers were not satisfied with management for various reason.  
The consequence was devastating. Co lost over 2,500 crore and 6% market share.  scroll.in



Cooperation Not Individualism
In his third principle Taylor advocated that there should be cooperation among workers and management. It is good there is harmony and there is no discord among them. This brings peace only. But the Work will be carried out according to plan and standard of performance, only if, there is cooperation among workers and management. In other words management and workers should not compete with each other; rather, they should compatible to each other.

Ex. Management and workers are like two wheels of a motor bike. Management is front wheel which guide direction, whereas, workers are back wheel which carry the load and follows.
.

To achieve cooperation there should be open communication system that is

1. Management should not close their ears to any constructive (reduces cost of production) suggestion.

2. Reward employee for beneficial suggestion. 

3. Workers should avoid unreasonable demands and strikes.

4. Work should be divided according to talent among workers and management. Management should be working side by side with the workers to encourage them for smooth working.


Case study Ex –

A bridge was under construction on the river Chambal. The dead line was coming close yet much work was left to complete. Management and engineers decided to continue construction even in night. It was desolate and dacoit prone area. Workers were under fear. Moreover there was no food shop. Workers had to cook on their own. Worker Union demanded cook and safety. Management and engineers decided to stay whole night with the workers and also hired cook for cooking. There was common rest room and common mess (for food) for workers as well as for management. Some guards were also hired to protect from possible dacoit attack. This move encouraged and motivated workers. The task was complete as per dead line. Workers were awarded some bonus in addition to payment for overtime.  


Development of each and every person (worker) to his or her greatest efficiency and prosperity:
Taylor insisted that merely finding best method (under science not rule of thumb) is not enough. The existing staff should be given proper training to master ‘the best method’. If there is need of new staff, the selection of new workers should also be scientific. The work which to be assigned to new worker should be suitable to his/her
1. Physical capabilities (Strength)
2. Mental capabilities (Liking)
3. Intellectual capabilities (Technical knowledge)
  
Ex. A computer mechanic may not be strongly built but he/she should have capacity to work 8 to 12 hours. He/she should be passionate about his/her Job and is of sound mind. He/she should be Intelligent enough to locate faults and repair them.  

A Trained worker consumes less time and produces more. This principle if applies properly brings more earning to every worker as well as the company. Workers feel motivated. Their social status also goes up


Case study Ex –

During 1980-2000, banks used to operate manually. There was slowness in every task performed. Even local cheque used to take more than a week. Soon use of computers in banking business increased in USA and Europe. Indian banks followed the trend. They ordered computers in large quantity. But there was shortage of people who knew how to operate computers. Banks arranged for the training of their existing employees. It was costly for banks but it increased the speed of work. Consequently cost of banking reduced considerably, profit grew. It was later on resulted pay hike of banking staff. For new recruitment, knowledge of computer operation was made compulsory.





COMPOSED BY   PATHAK SIR   @pathaksirbst ( at twitter)
send your views at avnishpathak18@gmail.com or at  @pathaksirbst ( at twitter)


Next Principles by Fayol... 













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